Vax to Fight COVID
COVID has claimed 1,000,000 lives and counting in the U.S. People of color have been disproportionately affected with higher rates of infection, hospitalization, and death. Since 2019, we have been providing science and evidence based information about COVID and the COVID vaccines. Our outreach has included supporting vaccination clinics in underserved neighborhood hubs, and running continuous health messaging featuring trusted spokespeople from the Black/African American and Hispanic communities on social media, television, billboard, transit, print, radio, and digital internet ads, resulting in 1,000's of visits to our Healthy Lincoln COVID information web pages. Vaccination rates for communities of color have increased since the onset of our messaging campaigns.