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Fighting Flu

Fighting Flu

In 2020, we launched a widespread media campaign in English and Spanish to help increase flu vaccination rates in medically underserved communities within the city of Lincoln and Lancaster County.  The campaign featured trusted spokespeople from the Black/African American and Hispanic communities in collaboration with flu clinics in neighborhood hubs.  Spokespeople appeared in billboard, transit, print, television, radio, digital internet, and social media health messaging ads, resulting in thousands of visits to our Healthy Lincoln flu information web site pages.  The Trusted Voices Flu Vaccination campaign won a Sterling award from the American Marketing Association.